During the Our Ocean Conference in October 2018, the Seychelles became the first state launching the sovereign blue bond, a financial instrument designed to support sustainable marine and fisheries projects. Within this framework, the Seychellois authorities are now announcing the launching of a campaign of information on the bond. The campaign will start in April and it will reach out to fishermen and communities who are interested in sustainable fishing practices. The development of blue economy (especially of sustainable fishery practices and the protection of marine areas) is of primary importance for the Seychelles, which reigns over an EEZ of about 1.4 million km2. Helping the Seychelles to build its blue economy thus implies preventing the country’s rich biodiversity from overfishing and marine pollution. More importantly, investing in sustainable fisheries shows the authorities’ concerns towards the negative impacts of IUU fishing on the archipelago’s economy and environment. The blue bond, an initiative valued $15 million from both public and private funding, will involve the local communities in the transition towards sustainability. One of the bond’s main investor is the World Bank, committed to support small islands and coastal countries to become agents of change in the management of marine resources. For instance, in 2015 the World Bank launched the South West Indian Ocean Fisheries Governance and Shared Growth Programme to encourage the sustainable development of fisheries at the international, regional and community levels.